From visual design to solving complex product problems
I'm Vidya Todakar, a Product and UX Designer with 10+ years of experience across fintech, enterprise technology, and automotive experiences.
My journey has taken me from visual design at Tata Elxsi to enterprise UX at IBM, product design at Credit Saison, and complex internal workflows at Intuit. Each experience expanded how I think about design — from crafting individual interfaces to understanding the systems, processes, and people behind them.
Today, I bring together research, interaction design, usability evaluation, and systems thinking to help teams make better product decisions and create more effective experiences.
Intuit India
UX/UI Designer - 2
Dec 2024 - Till Now
Credit Saison India (2 Years, 1 Month)
Product Designer
Nov 2022 - Dec 2024
IBM iX India (3 Years, 4 Months)
UX Designer
May 2019 - Oct 2022
Tata Elxsi Pvt. Ltd. (2 Years, 11 Months)
Visual Designer
Jun 2016 - May 2019
Rasbor (9 Months)
Associate Designer
Aug 2015 - Apr 2016
T-Shaped Designer
User Research
Interaction Design
Usability Testing
Heuristic Evaluation
Use Cases
User Journey
Information Architecture
Wireframes
Design Thinking
Design System
Accessibility
Design Mockups
Illustrations
Logo Design
Branding
Beginner at
Service Design
Business Design
Education
Bachelors of Engineering
Jul 2010 - Jun 2014
Pre University College
Jun 2008 - Mar 2010
Secondary high school
Mar 2008
Human Factors
- Certified Usability Analyst (CUA™)
https://www.credly.com/badges/71c65745-5d9f-4580-8e3b-121020f829d8
- Service Design Thinking By HFI
https://coursera.org/share/b601582f12fa2c876eba9ac0f9de2a61
Interaction Design Foundation
- UX Management: Strategy and Tactics
- Get Your Product Used: Adoption and Appropriation
IBM
Accessibility Advocate
Enterprise Design Thinking Practitioner
Enterprise Design Thinking Co-creator
Enterprise Design Thinking Team Essentials
Automotive Jump start
Overview of IBM Watson IoT Platform
Udemy
Introduction to voice interface design and conversational design for chatbots and voice bots / smart assistants
Technical Skills
Tools
Adobe suite
Figma
Sketch
Invision
Technology
IBM Watson
IoT
AI
Automation
Platforms Designed for
- Web
- Android and iOS mobile
- TV Apps (Basic proficiency)
- Wearable Devices (Basic proficiency)
- HMI (Basic proficiency)
Car Infotainment
Industry Designed For
Fintech
Automotive
Airline
Retail
Education
Link To Badges:
Awards
Bravo award for project “Qmiix”.
Worked as visual designer.
During employee of Tata Elxsi Pvt. Ltd.